WRNS Studio
#BehindtheStudio Instagram Series

This series took cues from Humans of New York, sharing the faces and stories behind WRNS Studio's buildings.

Museum of Craft and Design
Social Media

I worked with the Museum of Craft and Design's Communications Team to craft a social media presence that supports ongoing program offerings and grow their online presence. By creating a steady stream of diverse content, I helped increase follower counts and engagement.

LaunchSquad
#WomenInTechStories

I helped some of LaunchSquad's Boston leadership (some amazing women-in-tech themselves) craft this story campaign to help build buzz around a women in tech event in 2015. I helped develop a storytelling strategy, social distribution, and managed the editorial calendar.

WRNS Studio / AIA SF & The Center for Architecture + Design
Resilient Studio / Resilient City

I co-created this 400+-attendee event in celebration of AIA San Francisco and the Center for Architecture + Design's Architecture and the City Festival. We transformed WRNS Studio’s headquarters into a series of interactive exhibits and a Pecha Kucha presentation focused on resiliency and design. San Franciscan locals and artists, UC Berkeley, Academy of Art University, CCA Architecture Division, Equity by Design, BAYA, Knoll San Francisco, and the Museum of Craft and Design partnered with us to explore resilience in our city and the design profession.

LaunchSquad
Recruiting and Award Submission Video

I worked with LaunchSquad's video team and firm leadership to produce this video about the firm. Initially created to earn our 2015 nomination for PR Week's Mid-Sized Firm of the Year award, the video was adapted to serve as a recruiting piece. It was also one of my first forays into voice acting!

WRNS Studio
Interviews

As part of an ongoing passive recruiting strategy, I created an interview series spotlighting members of the studio. Pieces include intern mentorship, international travel (featured here), architectural licensure, and more. Shared across social, these pieces leveraged staff networks, built culture, and provided prospective employees with a peek into the studio. I took custom photos for each piece.

Equity by Design
#EQxMD3 Behind the Scenes Series

To build buzz for Equity by Design's 4th Symposium, I thought up this blog campaign with the Equity by Design core team to share behind the scenes stories from Breakout Session Facilitators. In these teaser pieces, each Facilitator shared how they crafted their session and what they learned along the way.

Key Events / David Kerr
Copyediting

Designer David Kerr brought me on as a copywriter for this 2015 WebAward-winning website redesign. I helped Key Events present their various offerings in a clear, concise way.

THought Leadership Editorials

At WRNS, I created content for the editorial “Stewardship” section of their website, exploring themes ranging from craft to sustainability to studio culture. This particular piece focuses on a project that was featured in “By the People: Designing a Better America,” exhibited in New York City at the Cooper Hewitt, Smithsonian Design Museum.